Marketing automation is a subset of customer relationship management (CRM) or customer experience management that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. CRM marketing automation software is (apt marketing-focused. A leading marketing automation software provider—describes marketing automation software as a system that “allows companies to streamline, automate, and measure marketing tasks and workflows.” It increased marketing efficiency. It improved lead conversion and ROI.

Features of Best CRM Marketing Automation:
• Lead Management
• Email Campaigns
• Social marketing
• Real-time Alerts
• Basic Organized Workflow
• Trigger Responses
• Customized Templates
• Personalized Messaging

Automating the CRM allows sales teams to automate redundant prospecting and customer management tasks which are otherwise time-consuming. These tasks involve day-to-day activities such as data entry, contact updates, communication details, calendar management, and lead and opportunity updates. CRM automation also provides functionalities that empower sales teams to make complex decisions using advanced analytics. It facilitates easy collaboration between sales and marketing, which is a priority for many businesses.

Open source CRM marketing automation works well for SMBs and can be deployed either on-premise or on the cloud. The open source (i.e., the free) version includes contact management, marketing automation, sales automation, and customer support modules. The software helps businesses manage leads, store contacts, track meetings on their calendar, send email campaigns, and manage customer interactions.

Marketing automation CRM aims capture new leads and move them through the sales process, support and manage relationships with current customers to maximize their lifetime value to the company, and boost productivity and lower the overall costs of marketing, sales, and account management. It enables businesses to plan, design, test, and implement a multichannel communication as well as track its progress and learn from its outcome. It also enables to create product awareness among customers, influence their behaviour, and motivate them to purchase the product or visit the business website.