Any good customer relationship management platform is built on the principle of better business through overlapping communication and centralization of tasks and data. In that spirit, a marketing CRM helps out by merging marketing functions with data from sales and other parts of your business. It’s a platform that connects your different departments, from marketing to sales to customer service, and organizes their notes, activities, and metrics into one cohesive system. Every user has easy, direct access to the real-time client data they need.

Features of Best Marketing CRM Software:

• Contact Management
• Sales Team and Customer Opportunity Management
• Lead Management for Determining High-Quality Leads
• Reports and Dashboards
• Sales Analytics
• Sales Forecasting
• Email Client Integration
• Workflow and Approvals

Marketing CRM software makes the process of selling effectively by focusing on defining, segmenting, scheduling, tracking, and analyzing marketing campaigns. It replaces slow manual processes with quickly automated processes ensuring business scalability and higher returns. Whether it is to streamline the email marketing campaign or schedule social media posts, marketing automation software ensures a seamless flow of these tasks.

Open Source Marketing Automation Software can be modified and customized as per the business needs. You can have better control over the functionality if you are using open source marketing automation software. It also provides better stability and security compared to proprietary software.

Marketing CRM software aims to provide a viable alternative to costly and often ineffective strategies, for entrepreneurs and businesses of any size, by applying concepts from open-source software development to the field of modern digital marketing. Marketing automation software helps foster leads and get them ready for your sales team. Once the lead has progressed to the bottom of the funnel to become a qualified sales lead, that’s when companies typically start tracking interactions with a CRM tool.