Lead management software managing your leads in a systematic and structured manner, starting from gathering information of your prospects to passing the qualified leads to sales. It encompasses: data cleansing assigning and distributing your leads.

Lead management software is complex, especially when the numbers of leads are high. Let’s take a very simple example of a new business to understand why we need lead management.

Online lead management acquiring and managing leads until the point where they make a purchase. This is a more involved process than standard advertising, and is most applicable to ecommerce stores that generate individual relationships with customers.

The best lead management software brings in the leads and guides them through the process of qualifying and nurturing. It produces a clear plan of action. It analyses the information, segments valuable customer identifiers and produces a set of qualified leads.